Quick Prop 65 Guide For Online Parts and Accessories Retailers

If you’re an online retailer of parts or accessories, you’ve undoubtedly heard of Prop 65. Basically, it requires anyone selling products that contain lead, phthalates, asbestos, or any other chemicals found on the California Prop 65 Chemical list to notify California consumers before they make a purchase. Here’s some detailed information for retailers along with…

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Parts and Accessories Packaging Design Tips For Ecommerce

impact-of-packaging-design-in auto-parts-ecomm

Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has been designed with two primary concerns: Packaging as a sales tool – Conveying product value, helping the customer visualize product ownership, and addressing common objections.…

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Personalization In Parts And Accessories Ecommerce – Pros And Cons

Using personalization in auto parts marketing

Thanks to ever-advancing technologies and data collection tools, it’s possible to market to specific individuals in a personal way. The industry calls this “personalized marketing,” and while it’s not a new concept (direct mail was using personalization decades ago), today’s version of personalized marketing is…personal.

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Selling Parts On eBay, Amazon, And Other Marketplaces

selling auto parts on marketplaces

eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue. Here’s a rundown of each marketplace, with some tips and advice.

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We Have A New Studio Because Videos and Photos Are The Future

Spork Studio with Jeep, camera, and lights

For the better part of two decades, you could boil all online marketing tips, advice, and best practices down to one mantra: Content is king. And as tired as this mantra is, it’s still absolutely correct in 2020. Content is the heart of the online experience. “Content is king,” now and forever. Content is the…

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Marketing Your Site On Forums And Fan Pages

marketing your site on forums and fan pages

The old-fashioned online forum is (surprisingly) popular with the automotive enthusiast community, even today. There are hundreds of automotive forums (big and small) devoted to specific vehicles, brands, or activities. There are also Facebook fan pages and groups devoted to specific models or vehicle interests. Below are some details about online communities that – when…

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Performance Part And Accessory Marketing Idea – Dyno Testing

Market performance parts with dyno tests

Does your company manufacturer performance products? Or maybe retail performance products? Either way, dyno testing is a relatively cheap and easy way to give your company a marketing boost. Consumers who are in the market for performance products are genuinely interested in seeing a dyno chart, dyno testing lends credibility to performance products, and dyno…

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The High Cost Of Revenue-Based Marketing Fees

calculator invoice and high cost of revenue based marketing fees

There are two ways that most marketing agencies charge for their services: A fee for a service, where the agency and the client agree to charge a fixed dollar amount for a service A fee as a percentage of revenue, where the agency takes a slice of the total in exchange for services At first…

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