Posts Tagged ‘auto parts marketing ideas’
Auto Parts Marketing Idea – Sponsor A Facebook Contest
Facebook contests are simple, affordable, and incredibly easy to manage when you use the right tool. Here’s a quick rundown that will guide you through managing a Facebook contest, along with some advice on “closing the loop” and making sure you maximize your dollars.
Read MoreAuto Parts Marketing Idea – Collect Reviews and Testimonials
If you want to sell more parts, collect reviews and testimonials from your customers. You’re probably thinking “DUH!”, but the trick is in the doing. Here’s a rundown of tools and methods an auto parts etailer can use to collect reviews and testimonials from customers.
Read MoreParts Marketing Idea: Offer a Price Match Guarantee
Offering your customers a price match guarantee is a great way to incrementally boost sales and – more importantly – build trust. When people see that you’ll match any price, they’re less inclined to check your pricing and less concerned about paying too much. As a result, the vast majority of your customers will never…
Read MoreParts Marketing Idea – Cross Promote With A Related Business
Here’s a simple question that can open a hundred doors: What parts and accessories are your customers buying in addition to your products? If you sell vehicle alarm systems, for example, odds are good that your customers have probably already purchased (or plan to purchase) upgrades like fancy wheels, high tech audio systems, engine tuners,…
Read MoreParts Marketing Idea – Launch A Retargeting Campaign
The practice of retargeting is commonly used in online marketing to: “Rescue” customers who abandoned the checkout process, bringing them back to the site Remind customers your company exists and has the products they’re looking for Strategically upsell or cross market related products Encourage website visitors to like/follow the company on social media, request content,…
Read MoreParts Marketing Idea – Sponsor A Build
Few activities garner the interest of hard-core enthusiasts like project vehicles or “builds.” Thus, sponsoring a project car or a build is a great way to get your brand name in front of hard-core enthusiasts. Since many of these enthusiasts are influential on social media, sponsoring a build is also a great way to get…
Read MoreParts Marketing Idea – Offer Free Shipping
As a retailer or manufacturer who sells car parts, free shipping can be a good way to pull in more business. While free shipping eats into margins, it often increases a consumer’s willingness to spend. Revenue – and the number of transactions you complete – can often increase. More transactions and more revenue generally lead to more…
Read MoreParts Marketing Idea – Toss Some Freebies And Flyers In The Box
There’s an old truism in business: “your best customers are the people who have already bought from you.” Hence, one of the smartest things any business can do is “upsell” their existing customers, encouraging them to buy more parts whenever you have their attention. And one of the best times to get your customer’s attention…
Read MoreOutsourcing Online Marketing? Numbers to Consider.
Joshua Steimle, the founder of MWI Digital Marketing, wrote an interesting article for Forbes.com about outsourcing online marketing that’s worth checking out. While we liked most of the post (and encourage anyone in marketing to look it over), a few of his comments stuck out more than the others. Let’s start with this one:
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