Search Engine Optimized Press Releases
Search engine optimized press releases, or SEO press releases, are an essential part of any search engine optimization campaign. Our SEO press release service includes:
- Creation of an optimized press release, with unlimited revisions.
- Inclusion of one media file and multiple text links (based on relevancy).
- Submission to AP and UPI wires.
- Submission to Google and Yahoo! news.
- Submission to multiple online press release distribution services
For example, we generated a press release for Jason Lancaster when he – along with 4,000 other Colorado-based Amazon.com affiliates – was terminated due to a new sales tax law in Colorado. Seeing a good opportunity to generate some links and populate search results for “Jason Lancaster” and “Denver Internet Marketing” with a friendly search result, we crafted a press release calling for an Amazon.com Boycott:
- Our press release was submitted to MarketWire Amazon Boycott.
- It was re-published on numerous news sites, including the Denver Post, Yahoo! Finance, AOL Daily Finance, and Earth Times
As you can see, an optimized press release can bring your business news coverage and great links. Contact us to discuss your SEO goals and what impact an SEO press release can have on your site.
SEO Press Release Tips
Skip the sales pitch. Press releases should be informative and as interesting as possible. Journalists will ignore any press release that looks like a marketing piece.
Use a keyword rich title. The title of your press release should include your keywords. While it’s tempting to write a clever headline, the best bet is to use the same words that people use when they search.
Pay for distribution. Spammers love to send out press releases using free distribution services. Anything that spammers like should be avoided like the plague.
Invest in a series of press releases. One press release once a year won’t work nearly as well as a consistent campaign.
Tap into current events. If you want to get your press release noticed by a journalist or newspaper, find a way to tap into or latch onto a larger, more popular news piece.