Pay Per Click Ad Management

Many pay-per-click ad management companies act like all products are the same. That selling jewelry is no different than selling auto parts.

Of course, that's not true. Auto parts and accessories are more complex than most products. Consumers typically search for parts and accessories by type, by brand, by fitment (year, make, and model), and/or by part number!

Whomever you hire to manage your pay-per-click advertising needs to understand that parts and accessories are different. If they can't explain the different ways that consumers search for parts and accessories? They're going to waste a lot of your money learning what we already know.