Marketing On Facebook

Facebook offers one of the Internet’s newest advertising and marketing platforms, and Spork Marketing is proud to have been actively marketing on Facebook since 2008.

Facts About Facebook

Positives

• The potential is phenomenal – there are hundreds of millions of Facebook users.
• Facebook’s widget platform offers powerful marketing and advertising opportunities when used correctly, but it’s a high-risk high-reward venture.
• Facebook pages are a must for any business, large or small, and a successful ad campaign will integrate Facebook’s social features.
• Giveaways and contests are a great way to build a fan base
• The demographic and geographic targeting abilities of Facebook’s ad platform are some of the most sophisticated available
• Facebook advertising rates are comparably very inexpensive
• The best performing ads are local

Negatives

• If you decide to create a presence on Facebook, it must be managed and cultivated. It’s like getting a puppy – it’s a commitment!
• It’s in a constant state of flux, so there’s no such thing as a “set it and forget it” Facebook marketing strategy.

What We Recommend

1. Get your business a dedicated Facebook page. Even if your page is totally passive and doesn’t allow for any interaction, it’s important to plant your flag.

2. If you’re currently investing in PPC or display advertising, you should test CPC advertising with Facebook Ads.

3. If you decide to establish a Facebook presence, know that it’s a commitment.

4. Bear in mind, you don’t have to be on Facebook to advertise on Facebook.

We offer Facebook ad creation, testing, and management services, as well as Facebook page and widget creation services. Since we’ve found that Facebook offers tremendous local business advertising opportunities, we have made certain that our Facebook ad services are affordable for even the smallest marketing budget.

Contact us to discuss marketing your business on Facebook.