Link Building Services

Someone once quipped: “The team that scores more points always wins.”

True. Yet making such a blatantly obvious statement belittles the work that goes into “scoring more points” and often belies a lack of understanding of the game itself.

The same goes for SEO and “link building.” While it’s true that building links will get your website placement in search results, a marketing or design firm that advertises “link building services” without providing specifics as to HOW links will be built shouldn’t be trusted.

Here’s how Spork Marketing builds links for our clients:

SEO Optimized Press Releases – Issuing a press release that contains links to your website and search engine optimized content increases your website’s search engine profile. SEO press releases can also bring in new clients, and every once in a while they can even generate some free press.

Business Blogging – Business blogs are incredibly powerful link-building tools, but they also serve as a great platform for a comprehensive social marketing effort.

Social News and Social Network Marketing -The potential to build links to your website with a good social media campaign is profound.

Guest Blog Posting – Guest blog posts help raise your company profile, generate sales opportunities, and build links.

Video Marketing – Videos are more than just a great way to share information – they can be used to build links too.

Article Marketing – Writing and syndicating articles is an excellent way to build links and increase website visitors.

Selective Directory Submission – There are a small handful of general directories that will help boost your website’s rankings, and there’s a good chance your industry has some directories that will help your site too.

Link Requests and Exchanges – Contacting relevant websites one webmaster at a time is tedious work, but it’s still very effective.

…and anything else that makes sense for your business.

Beware of marketing companies that talk about some sort of generic, vague “link building” service. “Link building” in and of itself isn’t a technique for search engine optimization (SEO) any more than “scoring more points” is a technique for winning a basketball game.