Keyword Research

Keyword Research Report Special – $499

Keyword research is the most important step of any search engine marketing or optimization campaign. We take this process seriously. When we conduct keyword research for a client, we study multiple data sources, trending tools, and more. You can learn more about our keyword research process below, but feel free contact us to discuss our keyword research process as it relates to your individual search engine marketing plan.

Here’s what we look for in our initial keyword analysis: (download a sample report)

Keyword Themes – A single keyword, let’s say the keyword is “shoes,” can have a variety of descriptive terms. “Red shoes” and “tennis shoes” are obvious variations of the word “shoes,” but “brake shoes” (for your car) is a unique variation and part of a different theme. Finding themes among these keywords helps us determine searchers’ interests.

Keyword Volume – Which search terms are most popular? Which words are least popular? Keyword popularity further helps us identify and refine themes.

Purchase Intent – Some keywords, such as the word “review,” indicate a searcher that is just beginning the buying process. Other keywords – such as “discount” or “coupon” – indicate a searcher that is ready to complete the buying process. While these examples of purchase intent keywords are simple and obvious, we help identify which keywords are more likely to lead to immediate action and which are still in the beginning stages.

Regional and Seasonal Keyword Variations – There is a surprising amount of regional and seasonal variation in keywords. We’ve discovered popular search terms on the East coast of the USA, for example, that had little or no popularity on the West coast (and vice versa). A search for “holiday discount” in the fourth quarter often indicates someone looking for a coupon, but that same search term the rest of year indicates someone planning a vacation, etc.

As you can see, keyword research is more complex than a quick check of Google’s Keyword Tool (which we highly recommend, by the way). Contact us to discuss our keyword research process as it relates to your marketing efforts – our initial consultation is free of charge.