Auto Parts Ecommerce Shipping Policies – Best Practices

Best Practices for Shipping Policies - auto parts ecommerce

In this installment of our ongoing Auto Parts Ecommerce Marketing Fundamentals series, we’re going to look at shipping from a consumer’s perspective. While it might sound boring to talk about “shipping policies,” shipping costs are a primary concern for consumers who shop online.

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Web Analytics 101 – What You Must, Should, And Could Be Tracking

An auto part and accessory retailer's guide to web analytics and tracking

The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs to failing to use Google Analytics to its full potential, there’s a lot that could be done to improve tracking on your average auto parts…

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Ecommerce SEO is Really Just Marketing – Great slideshare Presentation

Adam Audette SEO for ecommerce

When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting with potential customers, etc. They were all about rankings. When these tricks began to lose their effectiveness in 2008, a lot of people said “SEO…

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