Archive for May 2014
Auto Parts Ecommerce Shipping Policies – Best Practices
In this installment of our ongoing Auto Parts Ecommerce Marketing Fundamentals series, we’re going to look at shipping from a consumer’s perspective. While it might sound boring to talk about “shipping policies,” shipping costs are a primary concern for consumers who shop online.
Read MoreWeb Analytics 101 – What You Must, Should, And Could Be Tracking
The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs to failing to use Google Analytics to its full potential, there’s a lot that could be done to improve tracking on your average auto parts…
Read MoreEcommerce SEO is Really Just Marketing – Great slideshare Presentation
When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting with potential customers, etc. They were all about rankings. When these tricks began to lose their effectiveness in 2008, a lot of people said “SEO…
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