July 2013 - Spork Marketing

Social Media Marketing Tips, Especially Forums

There are some basic rules to social media marketing, most of which you probably already know. However, it’s a good idea to review them periodically. What’s more, these are some great rules of thumb for participating in forums. Hopefully you’ll find them helpful.

The Fastest Growing After-Market Part And Accessory Segments

When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught my eye. Essentially, this table tallied the annual revenue of after-market parts and accessories by segment. Without revealing specific numbers (SEMA wants you to pay…

How Much Is A Website Redesign Really Worth?

The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus and direction when it came to deciding on a new layout There didn’t seem to be a reason to rush – our old site performed…