Social Media
Auto Parts Marketing On Facebook And Instagram – A 10,000-Foot View
Facebook and Instagram are important marketing tools for the part and accessory industry. It’s where many enthusiasts discover new products and new brands a lot of enthusiasts learn about vehicle upgrades consumers form opinions about quality and value In this blog post, we’re going to look at the marketing tactics and techniques that many aftermarket…
Read MoreBasic Facebook / Instagram Strategy And Tactics For Parts Manufacturers And Retailers
A lot of marketers and marketing agencies advocate aggressive marketing efforts on Facebook and Instagram (well, technically “Meta” now) and tell brands and retailers to pour resources into making cool creative, writing clever posts, and so on. At Spork, we see it a little differently. Most companies are putting too much time into Facebook and…
Read MoreMarketing Your Site On Forums And Fan Pages
The old-fashioned online forum is (surprisingly) popular with the automotive enthusiast community, even today. There are hundreds of automotive forums (big and small) devoted to specific vehicles, brands, or activities. There are also Facebook fan pages and groups devoted to specific models or vehicle interests. Below are some details about online communities that – when…
Read MorePromoting Parts and Accessories On Pinterest? Why Not?
Pinterest is the site with all the recipes and crafts, right? There’s no way we could sell parts and accessories there, right? While it’s definitely true that Pinterest is a site dominated by recipes, crafts, and fashion, it’s also a massive social network that can be a decent source of website traffic and sales. As…
Read MoreBudget Parts Marketing Tip: Social Media Is Almost Free
Social networks are cheap internet marketing tools…as long as your time is free.
Read MoreTwo Minute Guide To Twitter
As you may already know, Twitter is a free social marketing service that enables users to send and read messages known as “tweets,” or short messages delivered to followers. Tweets can be sent and received via the Twitter website, on your cell phone, or through a 3rd party tool.
Read MoreHow To Use Twitter – Tools, Tips, and Tactics
If you want to build a small, meaningful audience on Twitter that you connect with regularly, then this Twitter advice is for you.
Read More10 Ecommerce Twitter Profiles Worth Following – 2018 Edition
If you’re in the business of auto parts and accessories ecommerce – or just ecommerce in general – Twitter can be a great place to find out about news, new tools and software, and pick up some tips. The following list of ecommerce profiles is listed in no particular order, and is not meant to…
Read MoreThe How And Why Of Social Media Marketing In Auto Parts Ecommerce
When a car breaks, people who want to buy the parts they need online don’t go to Facebook or Twitter to order a replacement. Instead, they go to Google (or Bing) and search. So, if you’re an online parts retailer, the best place to acquire new customers is from a search engine. Likewise, if you’re…
Read MoreWhy Brand Name Monitoring Is So Important – And How To Do It
Monitoring mentions of your company’s brand name is one of the “little things” that can make a big difference. The benefits of brand name monitoring are considerable: You can diffuse upset customers before they go on an “Internet review rampage” You can leverage recent press mentions You can gain insights into your branding With an…
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