Analytics
What’s A Good ROAS In Parts And Accessories Advertising?
Auto parts and accessories manufacturers and retailers that advertise need to understand return on ad spend (ROAS). In this three-minute video, Spork Marketing Founder Jason Lancaster quickly explains: The video is just 3:27 long – check it out!
Read MoreThe Importance Of Call Tracking In Online Advertising
A basic explanation of Spork Marketing’s call tracking system. Using unique tracking phone numbers is a great way to maximize ad spend.
Read MoreAsk Spork Marketing – What’s The Value Of A Link?
Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them? Short answer: No. There’s no reliable, proven metric for determining the value of an individual link. This is by design, as search engines don’t want…
Read MoreIllustrating The Difference Between Users, Pageviews, and Sessions in Google Analytics {Infographic}
Google Analytics is a frequent topic here on the Spork Marketing blog, and for good reason. Analytics drives our marketing work. With data, we can see which of our marketing efforts pay off and are worth repeating. Analytics data also tells us what website visitors are looking for and how we should improve a website to…
Read MoreWhat Are Traffic Sources? Google Analytics For Beginners
Previously, we talked about the differences between Google Analytics users, sessions, and pageviews. Now, we’d like to discuss how you can use Google Analytics to determine your website’s traffic sources. Of all the data stored in Google Analytics, traffic source data is perhaps the most valueable.
Read MoreQuick Tip: Figure Out How Your Auto Parts Website Ranks
Most website owners want to know where they rank for a specific search term on Google or Bing. Meaning, when a potential customer searches Google for “sunroof parts” (or whatever), where is your website? While the value of knowing where your site ranks is attenuated a bit by personalized search (Google changes search results for…
Read MoreGeographic Map of Website Users – Google Analytics For Beginners
One of the coolest features of Google’s free analytics system is that it can show you a geographic map of your website’s users. Geographic maps can help determine top markets, the effectiveness of offline campaigns, where to target special offers and advertisements, and more. This info is also interesting and dare we say “fun to…
Read MoreWhat Are Users, Sessions, And Pageviews? Google Analytics For Beginners
While we’re not going to say that Google Analytics is simple, there’s quite a bit you can learn about your site with an understanding of a few basic concepts. Let’s start with the relationship between users, sessions, and pageviews.
Read MoreHow To Track Part Sales Back To An Online Video
A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your…
Read MoreWeb Site ROI – Analytics
The first step to maximizing the return on investment (ROI) of your web site is to look at how the site is being used. Analytics software is the tool for learning exactly how your web site is being used by your visitors. An analytics package can tell you:
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