Develop a free and useful online tool for Volkswagen owners that would generate links to our client’s website, as well as traffic and sales.
Knowing that many people enjoy learning about the information contained in their vehicle VIN, we developed an online VIN decoder. While many companies offer free VIN decoders online, our tool is not cluttered with ads or designed to capture email addresses. We then promoted our tool and optimized it to appear in search results.
Within a couple of weeks of launching the tool, more than 1,000 people had used it to lookup their VIN. Today, tens of thousands of people have used the tool, and the tool is spontaneously linked to handful of times each month. This steady stream of links helps to boost search rankings.