Spork Site Launch and Web Video Production – Wink and Wink P.C.
One of our latest web development projects is the creation of a website for Wink & Wink, P.C., a husband and wife Colorado Bankruptcy law firm. Read More
SEO and YouTube – Link Building On The Web’s 2nd Biggest Search Engine
Just in case you didn’t see this elsewhere on our website, YouTube is the 2nd biggest search engine on the Internet with more than 1.6 billion searches per month. Obviously, there’s a big opportunity in placing and optimizing videos for YouTube…but that’s not the only reason that businesses should get involved. YouTube is also a nice source of links that can help your website rank for organic terms, making it a slam dunk in terms of SEO.
Put another way: Not only can placing videos on YouTube get you noticed, it can also help your website rank.
Here’s how you can build your presence on YouTube and get some links too:
Cheap Internet Marketing Videos Are Good SEO Tools
When you purchase one of our Running Stills videos, you’re buying more than a video. You’re also buying a great SEO tool. In addition to our professional video production service, we’re also creating quite a few good links for your website. Here’s how it works: Read More
Branding with Online Video
The term “branding” is popular jargon in the marketing, advertising, and public relations industries. People talk about “brand equity” and “brand awareness” as if “branding” is something quantifiable. Here’s what I think “branding” really means:
- Whether or not people can recall your business name.
- What people think about your business if and/or when they remember you.
Therefore, “branding” encompasses every aspect of your business. Everything – from the signs on your company vehicles to the advertising catch phrases you use to each and every individual customer interaction you have – falls under “branding” in one way or another.
If you read my post about small business branding ideas, you know that I like to focus on the practical aspects of “branding.” I’ve been talking about the sales and marketing benefits of online video for the last couple of weeks. Today, I’d like to touch on the branding aspects of online video. Read More
Boost Website Visitors with Online Video
Creating a video and uploading it to popular video sharing sites – like YouTube and Metacafe – is an easy and effective way to boost traffic to your website when done correctly.
Bring more visitors to your website with video.
Here’s how you make it happen:
1) Install web analytics if you don’t have them already. You need analytics to figure out how many people are visiting your website because of your video. See my post on website analytics and ROI for more information.
2) Create a video. There are a lot of video production options available. While it might make sense for some businesses to hand a video camera to a staff member and upload whatever they come up with, other businesses will want to hire a professional production company. Whatever it is that you upload, make sure it’s short, authentic, and that you have some sort of “results tracking system” in place. Also, very important: Put a call to action in your video that asks people to visit your site. Something simple like “Visit SporkMarketing.com for more information” works OK, but if you can find a way to offer something specific, i.e. “SporkMarketing.com has more video tips and an e-book on video marketing” that will work best….and check out our low cost video production service Running Stills while you’re at it! 
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Online Video and Website Engagement
In today’s post, I’m going to evaluate our new online video marketing product Running Stills against website engagement, one of the 7 metrics for measuring online video marketing that I identified a couple of weeks ago.
This crude video from a recent flight I took while traveling in Costa Rica is a great example of “engagement’ in action. Once you start watching, you won’t be able to turn away until you see how the video ends.
“Engagement” is a popular buzz-word right now in the Internet industry. People talk about creating “engaging” web content, “engaging” ad copy, etc. Because I’m a big believer in simplicity, I’m going to describe engagement as “face time for your website.” Read More
Online Video Marketing – Tracking Video Calls To Action
As we continue to market and develop Running Stills, I want to explain how Spork Marketing determined the value of a Running Stills video internally. I’ve already identified the 7 metrics for determining the value of an online video, and earlier this week I talked about the potential value of one video viewer. Today, I’m going to discuss establishing the value of a video by tracking calls to action. Read More
Online Video Marketing – The Value of One Viewer
Often times, people determine the success of an online video by looking at the total number of viewers. While we advocate reviewing 7 metrics to determine the value of an online video, determining value based on viewers alone is interesting and enlightening.
First, a quick note: Assessing value based on the number of video views is an incomplete metric – not all video viewers are the same. Some people watch a video from beginning to end, and some watch for only 10 seconds before moving on. YouTube provides free video viewer attention tracking once a video reaches 2000 views (or so) – here’s a screen shot of two “Hot Spot” graphs side by side.
Video viewer attention related to video timeline.
Determining Video Marketing Value Part One – Seven Metrics
Spork Marketing has launched a new product called Running Stills – a low-cost online video marketing production service. Because our Running Stills videos are produced from still photos, they can be purchased for a fraction of the cost of traditional video production. Despite this low cost, Running Stills are powerful online video marketing tools. Every video we create is uploaded to multiple video sharing sites, and we’re careful to use popular keywords in the title and description of each video. Our own internal testing has shown this service to be quite valuable, and we’re very proud of it.
For my next few blog posts, I’m going to walk you through the process we used internally to determine the value of our Running Stills video product. Read More