Tracking Tweets With Accuracy – Ubervu

As part of a little case study I’m working on, I wanted to track tweets on a post I wrote last week about ways that Google can prevent terrorism. Since tracking each and every tweet on this post is critical to the accuracy of my case study, I tried to be as diligent as possible about searching for tweets about this post on a daily basis.

Unfortunately, I ran into three problems while trying to track all these tweets: Read More

Two Minute Guide To Twitter

As you may already know, Twitter is a free social marketing service that enables users to send and read messages known as “tweets” – short 140 character text messages delivered to your subscribers who are known as followers. Tweets can be sent and received via the Twitter website or on your cell phone (just remember that text messaging may involve phone service provider fees).

Note: This article was written for the Nashville Automotive Report and is being re-published here.

Are you ready to start tweeting? Here’s what you need to know: Read More

Social Media and Iran – Lessons For Business

I find myself utterly amazed at the following Time news report:

The U.S. State Department doesn’t usually take an interest in the maintenance schedules of dotcom start-ups. But over the weekend, officials there reached out to Twitter and asked them to delay a network upgrade that was scheduled for Monday night. The reason? To protect the interests of Iranians using the service to protest the presidential election that took place on June 12

Twitter (at least in the eyes of the State Department) has become an important communication tool for Iranian people. While there are some naysayers (BusinessWeek does a nice job of explaining why Twitter is more hype than a true communication tool for the Iranian people), the fact of the matter is that Twitter (and to a slightly lesser degree Facebook) is being used to voice the opinions, thoughts, and feelings of a movement.

It warms my heart to think that an American technologly might ultimately overthrow a zealous theological Middle Eastern regime, but that’s not the point of this article. My point is simple: Business owners and operators who ignore social media do so at their own peril. Here are my recommendations for getting the social marketing ball rolling at your company: Read More