4 Big Holes In Today’s “Regulate SEO” Post On TechCrunch
There’s a post today on TechCrunch that lambastes Google, search engine advertising, and search engine optimization, calling for regulation. While there are probably dozens of misconceptions laid out in this post, I’ve isolated four misconceptions that I feel are MAJOR holes in this argument: Read More
7 Reasons Bing Will Never Eclipse Google
Can Bing overtake Google?
Earlier this week I gave 7 reasons that Bing could eclipse Google. Today, I give you 7 reasons Bing will never pass Google (from least important to most important).
1. Microsoft’s poor image. It’s not much of a point (considering that Microsoft is still very successful despite their unpopularity), but Microsoft (the owners of Bing) isn’t really liked by most people.
2. Google’s “Do no evil” persona. Google has a fantastic grant program for non-profits, has demonstrated a commitment to the environment, offers rewards for technological advances, and more. They’ve assembled a large body of work that shows them to be a good company, and consumers are loyal to companies that do good things.
3. Spam. Google has more experience fighting spammers than anybody. If Bing ever manages to achieve any significant volumes, you can expect them to whither an incredible attack from spammers who will switch their focus to Bing. Read More
7 Reasons Bing Could Eventually Eclipse Google
Can Bing overtake Google?
From least important to most important, here are 7 reasons that Bing could ultimately overtake Google:
1. Bing is an easy verb. All the time I hear people say “Google it” or “I Googled.” Never do I hear “Yahoo it” or “I Yahoo’d.” Same goes for MSN and Live. Bing, however, fits right in.
2. Consumers are becoming more savvy about search. Most people know Google as “the” search engine. However, as consumers become more search savvy (as witnessed by the increasing length of the average query), alternatives like Bing (and Yahoo and Ask and Mahalo) will benefit. Savvy searchers might start to use both Bing and Google to conduct searches, or perhaps start to use Bing for this type of search, Mahalo for that search, etc.
3. Google’s popularity will inevitably suffer a major blow. Google is slowly undergoing the inevitable transition from “media darling” to “big ugly corporation.” Read More
Our New Facebook Page and Why You Should Get On Facebook Soon
It’s not too snazzy, but we’ve got a Facebook business page now.
