Social Media Success Tips In Ward’s Dealer Business Magazine

I was fortunate enough to have an article placed in Ward’s Dealer Business magazine regarding social media success tips a couple o.f weeks ago

In the interest of brevity, I left some tips and tactics out of the article that business owners and marketers might find useful. Here are some more notes to go along with the article: Read More

Cheap Internet Marketing Tip: Social Networks Are Almost Free

Here’s a cheap Internet marketing tip: social networks are almost free. For absolutely no monetary cost (just your valuable time), you can create a profile on one or more social networks that will drive visitors to your business website.

Here’s how to go about it. Read More

Social Media and Iran – Lessons For Business

I find myself utterly amazed at the following Time news report:

The U.S. State Department doesn’t usually take an interest in the maintenance schedules of dotcom start-ups. But over the weekend, officials there reached out to Twitter and asked them to delay a network upgrade that was scheduled for Monday night. The reason? To protect the interests of Iranians using the service to protest the presidential election that took place on June 12

Twitter (at least in the eyes of the State Department) has become an important communication tool for Iranian people. While there are some naysayers (BusinessWeek does a nice job of explaining why Twitter is more hype than a true communication tool for the Iranian people), the fact of the matter is that Twitter (and to a slightly lesser degree Facebook) is being used to voice the opinions, thoughts, and feelings of a movement.

It warms my heart to think that an American technologly might ultimately overthrow a zealous theological Middle Eastern regime, but that’s not the point of this article. My point is simple: Business owners and operators who ignore social media do so at their own peril. Here are my recommendations for getting the social marketing ball rolling at your company: Read More

Spork Marketing Blog Now a “NetworkedBlog”

Just when you thought Facebook couldn’t get any more fantastic, along comes a blog network app that allows you to promote your blog on your Facebook profile.

Is this “social media marketing” or shameless self promotion? How about I put together a list… Read More