Determining Video Marketing Value Part One – Seven Metrics

Spork Marketing has launched a new product called Running Stills – a low-cost online video marketing production service. Because our Running Stills videos are produced from still photos, they can be purchased for a fraction of the cost of traditional video production. Despite this low cost, Running Stills are powerful online video marketing tools. Every video we create is uploaded to multiple video sharing sites, and we’re careful to use popular keywords in the title and description of each video. Our own internal testing has shown this service to be quite valuable, and we’re very proud of it.

For my next few blog posts, I’m going to walk you through the process we used internally to determine the value of our Running Stills video product. Read More