Search Engine Reputation Management With Wikipedia

If you’re considering utilizing an entry in Wikipedia to help manage the online reputation of yourself or your company, there are quite a few items to consider.

First, let’s assume that you and/or your company does not have a Wikipedia entry: Read More

Marion Barry is a Train Wreck – 10 Lessons In Search Engine Reputation Management

All politics aside, Marion Barry’s online reputation is a train wreck. Not only is the man a polarizing politician with a littany of bad press and unfavorable web content, but he just had another “brush with the law” this weekend when he was arrested for stalking by the D.C. park police.

Regardless of how you feel about Marion Barry and his political career, you have to acknowledge that Barry offers up an excellent opportunity to look into the issue of search engine reputation management. Here’s what I see: Read More

Search Engine Reputation Management – What Is It?

I’ve been engaged a few times now by clients to provide some “reputation management” services, and since this is a somewhat new and foreign concept to many people, I thought I’d take the time to explain what exactly “search engine reputation management” is and what our services entail. Read More