Google Analytics 101: How To Compare Current Data To The Past
This is a quick post today because I’m a little pressed for time. Here’s a short video that explains:
- How to view your site’s data for a specific date range
- How to compare data from two different time periods
After you watch the video below, feel free to ask questions in the comments below. Read More
Geographic Map of Website Visitors – Google Analytics For Beginners
One of the coolest features of Google’s free analytics system is that it can show you a geographic map of your website’s visitors. Geographic maps can help determine top markets, the effectiveness of offline campaigns, where to target special offers and advertisements, and more.
This info is also interesting and dare I say ‘fun’ to look at – here’s how you find it:
Map Overaly section of the Google Analytics dashboard
Start on your analytics dashboard by finding the section labeled “Map Overlay” (see below) – click on “View Report” to get started. Read More
What are Traffic Sources? Google Analytics For Beginners
Last week, I talked about the differences between Google Analytics visits, visitors, and page views. Today, I’d like to discuss how you can use Google Analytics to determine your website’s traffic sources.
Starting with the dashboard view of your Google Analytics account, you’re going to want to look for this Traffic Sources Overview graph:
Where website visitors come from according to analytics.
Click view report to get started. Read More
What are Visits, Visitors, and Page Views? Google Analytics For Beginners
If you’ve never used Google Analytics before, you might find that there’s a LOT of information to digest. While I’m not going to say that Google Analytics is simple, there’s quite a bit you can learn about your site with an understanding of a few basic concepts.
Let’s start with the relationship between visitors, unique visitors, and page views. Read More