10 Marketing Rules and Best Practices That Will Keep You Out Of Trouble
Want to know what the FTC and other government entities say about marketing? Well, what’s written in black and white can usually be summed up as “don’t lie.”
Unfortunately, all too often lies are passed off as “marketing.” While some lies aren’t necessarily lies – such as “We’re the best ever!” – other lies ARE lies…like “Lose 10 pounds in two weeks and eat whatever you want!”
If that explanation isn’t clear enough (and I don’t think it’s clear at all), then here are 10 marketing rules and best practices for all businesses to remember. They’ll keep your company clean and out of trouble:
Website Testimonial Guidelines
Endorsements and testimonials can be powerful marketing tools, but they have to be used with care. The Federal Trade Commission (FTC) has recently indicated that they’re going to be paying close attention to endorsements and testimonials they find online (especially on consumer oriented websites). If you’re interested in adding testimonials and/or endorsements for your product or service on your website, here are some guidelines you should follow: Read More