When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting with potential customers, etc. They were all about rankings.
When these tricks began to lose their effectiveness in 2008, a lot of people said “SEO is dead.”
However, SEO isn’t dead…it’s just been put back under the much larger online marketing umbrella. Instead of talking about SEO as some sort of stand-alone activity, today we talk about SEO as one aspect of a larger online marketing effort: (more…)
I’m going to take a break from marketing and talk about something sort of personal – specifically, why I believe that a lot of advice about “Goal Setting” is incorrect. If you’re not interested in my thoughts on goal setting, personal growth, etc., this is a blog post you’ll want to skip. (more…)
An article posted on PracticalEcommerce.com last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to read the full article (and ignore the bit about bandwidth, as there are lots of solutions to that problem), the short list of hidden costs includes: (more…)