The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.
Do not hire an auto writer until you read this article.

Do Not Hire An Automotive Content Writer Until You Read This

NOTE: We know our headline is over the top. But stick with us – we might be able to save you some time and money. Let’s talk about why companies hire automotive content writers: They’re engaged in content marketing in-house, and they need a writer who knows about cars They want to start blogging, but don’t have… Read More

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Benchmark banner

How to Benchmark Your Closest Competitors And Grow

In our previous article about competitive comparison, we talked about the importance of focusing on close competitors, how to identify close competitors, and a basic approach to studying competitors. In this article, we’re going more in-depth on items to study as well as tools available to make benchmarking easier.

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How To Keep Your Ecommerce Blog From Being Terrible

A terrible ecommerce website blog isn’t always easy to spot. This is because terrible blogs often have a positive impact on a website: A terrible blog will still bring traffic to a website via search engines A terrible blog makes a site look active and maintained, which boosts consumer trust A terrible blog will offer… Read More

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PPC advertising

Is Your Auto Parts PPC Campaign Working?

A department store owner named John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John uttered this statement sometime in the 19th century, and despite more than 100 years of innovation and technology in the advertising business, we still don’t have a great… Read More

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Auto Parts & Accessories content marketing basics

Auto Part and Accessory Content Marketing – The Basics

“Content” is any web-based tool, resource, or information that the public will find useful, informative, or entertaining. “Content marketing” is just what it sounds like – using the content the public loves to market your business. In the 1990’s, before the Internet took off, the most common form of “content marketing” was a phone book.

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No app parts retailers

Here’s Why Most Parts Retailers Don’t Need a Mobile App

Mobile apps can be a great marketing tool for specific situations, but generally speaking they’re a bad idea for most auto part retailers. Here’s why: It’s very difficult to get customers to install them They’re expensive to develop and maintain, which makes ROI a challenge Let us explain.

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