Auto Parts Marketing Blog - by Spork


The Great “Goal Setting” Lie

I’m going to take a break from marketing and talk about something sort of personal – specifically, why I believe that a lot of advice about “Goal Setting” is incorrect. If you’re not interested in my thoughts on goal setting, personal growth, etc., this is a blog post you’ll want to skip. (more…)

Read More

A Good List of Hidden Ecommerce Website Costs

An article posted on last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to read the full article (and ignore the bit about bandwidth, as there are lots of solutions to that problem), the short list of hidden costs includes: (more…)

Read More

Basic Facebook Strategy and Tactics for Parts Manufacturers and Retailers

There are about a million people offering Facebook marketing advice, so I’m going to try and keep this simple and focus on three key points:

  1. Facebook is about retaining your existing customers
  2. Facebook is about building your brand
  3. Facebook is about connecting with “influencers,” aka really active Facebook users who can help promote your company

Please note: I did not say “Facebook is about selling parts.” This is because selling parts on Facebook is hard. You’ll struggle to find customers and generate revenue until you get the basics down, and the basics are retention, branding, and connecting.

Here’s a guide to get you started. (more…)

Read More

The Awesome Power of Reddit For Automotive Marketers

Whether you’re an auto part manufacturer or a retailer, you need to pay attention to Reddit. Not only is it a great source of website traffic, it’s also a great place to “tune” your content, and it can even help you get some press exposure. Here’s what you need to know: (more…)

Read More

Website Redesign Tips, and Three Redesigns We’ve Done So Far This Year

We’ve been working hard on web development the last few months, and we’ve launched three website re-designs so far in 2014 (with at least half a dozen redesigns planned). Without going too in-depth, we use the following process to complete a redesign. (more…)

Read More