The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.

Web Site ROI – Analytics

The first step to maximizing the return on investment (ROI) of your web site is to look at how the site is being used. Analytics software is the tool for... Read More

Why Spork? What Is It?

We get some questions about why “spork” is our company name and logo. This post tells the story.