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Ecommerce SEO is Really Just Marketing – Great slideshare Presentation

When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting with potential customers, etc. They were all about rankings.

When these tricks began to lose their effectiveness in 2008, a lot of people said “SEO is dead.”

However, SEO isn’t dead…it’s just been put back under the much larger online marketing umbrella. Instead of talking about SEO as some sort of stand-alone activity, today we talk about SEO as one aspect of a larger online marketing effort: (more…)

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The Great “Goal Setting” Lie

I’m going to take a break from marketing and talk about something sort of personal – specifically, why I believe that a lot of advice about “Goal Setting” is incorrect. If you’re not interested in my thoughts on goal setting, personal growth, etc., this is a blog post you’ll want to skip. (more…)

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A Good List of Hidden Ecommerce Website Costs

An article posted on PracticalEcommerce.com last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to read the full article (and ignore the bit about bandwidth, as there are lots of solutions to that problem), the short list of hidden costs includes: (more…)

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Basic Facebook Strategy and Tactics for Parts Manufacturers and Retailers

There are about a million people offering Facebook marketing advice, so I’m going to try and keep this simple and focus on three key points:

  1. Facebook is about retaining your existing customers
  2. Facebook is about building your brand
  3. Facebook is about connecting with “influencers,” aka really active Facebook users who can help promote your company

Please note: I did not say “Facebook is about selling parts.” This is because selling parts on Facebook is hard. You’ll struggle to find customers and generate revenue until you get the basics down, and the basics are retention, branding, and connecting.

Here’s a guide to get you started. (more…)

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The Awesome Power of Reddit For Automotive Marketers

Whether you’re an auto part manufacturer or a retailer, you need to pay attention to Reddit. Not only is it a great source of website traffic, it’s also a great place to “tune” your content, and it can even help you get some press exposure. Here’s what you need to know: (more…)

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