A potential client recently asked the following question:
Question: Can we manage our own AdWords campaign just as effectively as a PPC management company like yours can?
Answer: Unless you’ve got an experienced Adwords certified pro on staff, probably not.
The reason? Google AdWords is deceptively simple. It seems as if all one needs to do is select some keywords, write some ad copy, and put in a credit card number…but it’s much more complicated than that.
Successful AdWords management is a lot like spinning plates, especially if you’re just learning.
AdWords is a competitive advertising system with complex rules and an incredible variety of settings. Success requires a complete understanding of the AdWords system and experience. Here’s why working with a PPC management company is a good investment. (more…)
If you’re an auto dealer in the business of selling parts online – or a dealer thinking about starting to sell parts online – there’s a presentation at the upcoming Digital Dealer conference that you have to see.
Must-see presentation on OEM parts ecommerce by Ted Fellowes and Digital Dealer 15. Click to learn more.
Ted Fellowes – a frequent speaker in the world of parts ecommerce – will be presenting a session titled “Parts eCommerce – Wholesale & Retail” that will explore some of the tools and options available to dealerships that are in the business of selling parts. (more…)
For reasons that aren’t entirely clear to me, there are some pervasive myths about affiliate marketing that I feel compelled to dispute. Some of these myths are perpetuated by the “get rich quick” crowd, and some of these myths are perpetuated by short-sighted business managers. Here’s my list and my take. (more…)
Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the sale for their trouble (see graphic below).
Conceptually, it seems like a win-win. In practice, affiliate programs can be hit or miss. Here’s my assessment of affiliate programs, based on my experience both as a marketing professional and a successful affiliate. (more…)
Since we mostly develop search engine optimized websites powered by WordPress, I try to contribute to the WP community by sharing the lessons I’ve learned about the platform from time-to-time. Here’s my updated list of must-have WordPress plugins, along with a couple of notes for each one.
Post last updated September 2013.