The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.
Online video ROI

What’s The Value Of An Online Video? Metrics and ROI

One of our favorite expressions at Spork is “you can’t manage what you can’t measure.” A lot of manufacturers and retailers in the auto parts and accessories industry have made big investments in online video. But what’s the ROI of these videos? Are these videos a good use of resources? Do they generate sales? In this article,… Read More

Read More
Email Problems

Common Email Problems In Ecommerce – And How To Solve Them

In the 10 years (or so) Spork has been in business, email issues have been surprisingly common among our clients. More times than we can count, clients have asked us for help with email deliverability issues (people not getting emails), email reliability issues (email doesn’t always work), email storage problems (not enough storage), email organization,… Read More

Read More
Ecommerce websites need a privacy policy

Ecommerce Websites Need A Privacy Policy

Here’s a quick tip: If you have an ecommerce website, you need a Privacy Policy page. You probably also need a ‘Terms of Service’ page too. Here’s why. It’s The Law (At Least in California) Love it or hate it, California often leads the USA in regulating business activity. Any commercial website that collects personal… Read More

Read More
Calculating Parts Ecommerce Website ROI

Web Site ROI – Analytics

The first step to maximizing the return on investment (ROI) of your web site is to look at how the site is being used. Analytics software is the tool for learning exactly how your web site is being used by your visitors. An analytics package can tell you:

Read More
Auto parts ecommerce domain name ideas

Auto Parts Ecommerce Website Domain Name Ideas

Last week, we shared some tips and suggestions for choosing a good parts ecommerce domain name. This week, we’re following up on that post with some concrete naming ideas. Here’s a list of domain name suggestions for auto part etailers. Good Prefixes and Suffixes for Keyword Domain Names We mentioned last week that most of the… Read More

Read More
Choosing a Domain Name

Choosing A Domain Name For Your New Parts Ecommerce Site

Choosing a domain name for a new parts ecommerce website can be a challenge. There are a million possibilities, and no clear or obvious guidelines. Our goal with this post is to provide a framework that will help you narrow down the name of your new auto parts ecommerce website.

Read More
The pros and cons of Magento

Auto Parts Ecommerce Using Magento – Pros and Cons

At Spork, we’re often asked about using Magento as an auto parts ecommerce platform. While there are certainly some benefits to Magento’s ecommerce platform, it is not a platform we typically recommend. This post will lay out the pros and cons of using Magento for auto parts ecommerce, and explain why Magento isn’t our first choice for auto parts… Read More

Read More
E-Commerce Trust Symbols

E-Commerce Trust Symbols – Advice For Etailers

Whether you sell auto parts and accessories, or cute little artisinal soaps, you know that online consumers don’t always trust the websites they do business with. Many etailers have experienced consumer skepticism in the form of suspicious questions like these: “Is your website part of a legitimate business, or is it just some guy in his basement?“… Read More

Read More