Marketing For Auto Dealers and Accessory Manufacturers
A special area of focus at Spork Marketing is business to consumer (B-C) marketing services for auto dealers and accessory manufacturers.
Because of our unique knowledge and auto industry experience, we understand how to market vehicles and accessories to consumers in a way that most marketing companies can’t match. With an emphasis on search engine marketing, social media, and Internet video, we can help dealers and auto manufacturers reach consumers who are ready to buy.
Here’s what makes Spork Marketing unique among automotive marketing companies:
- Our experience. Jason Lancaster, the founder of Spork Marketing, spent nearly 10 years working in auto dealerships – from sales to finance to management. Jason is also the creator of numerous successful automotive community and enthusiasts websites including TundraHeadquarters.com, a site that receives thousands of visitor monthly.
- We want you to hold us accountable. We never require our clients to sign long-term contracts – when you work with us, you can go month-to-month or project-to-project. We’re confident that you will like what we do, so we don’t need a long-term commitment to get started.
- You’ll know what you’re paying for. There’s nothing vague or mysterious about what we do, which is why you always know what we’re doing to earn our money.
Our Expertise Is Second To None
The founder of Spork Marketing, Jason Lancaster, is a recognized expert in the automotive marketing industry. He has published articles in Ward’s Dealer Business, NIADA’s Used Car Dealer, Dealer’s Edge magazine, and others. Jason’s experience as an online marketer – combined with nearly a decade of dealership experience – means that you will work with a marketing company that ‘gets‘ the auto business.
Click on each magazine logo below to read some of the articles Jason has written.

Marketing Accessories
The team at Spork Marketing publishes many accessory-oriented auto websites, including a successful online web magazine for Toyota Tundra owners and enthusiasts called Tundra Headquarters. Established in 2007, TundraHeadquarters.com receives thousands of visitors each month (see visitor data below).
TundraHeadquarters.com Visitor Statistics
Just For Auto Dealers
Your dealership is unique – you don’t need a ‘one size fits all’ marketing company. We’re a 100% online marketing company, and we only offer a narrow range of online marketing services to auto dealers:
- Search Engine Optimization (SEO)
- Search engine pay-per-click (PPC) advertising management
- Online Video Marketing
- Social Media and Social Marketing – Facebook, Twitter, blogs, forums, and more
- Email Marketing (Franchise dealers only)
- Dealership website design and development for independent dealers
When you work with Spork, you get expert, specialized service specifically designed for your dealership. Contact us to learn more.



