Google Analytics 101: How To Compare Current Data To The Past

This is a quick post today because I’m a little pressed for time. Here’s a short video that explains:

  1. How to view your site’s data for a specific date range
  2. How to compare data from two different time periods

After you watch the video below, feel free to ask questions in the comments below.

Comparing current data to the past can show you how your website’s traffic has grown, and – if you look at organic traffic referrals – you can see if your search engine optimization efforts are working.

As always, with Google Analytics it’s important to remember that there’s an AWFUL lot of data to analyze. Don’t let the task overwhelm you – you can learn a lot with only the most basic understanding of the system…so check it out!

Other Analytics 101 blog posts:

What are Traffic Sources?

How to view a geographic map of your website visitors using Google Analytics

What is the difference between visits, visitors, and page views in Google Analytics?