Business Blogging Tip – Linking To Your Site In Every Post

As a blogger with a little bit of experience and success (my blog on TundraHeadquarters.com does pretty good), I can attest to the fact that my blog posts are ripped off frequently.

Because I use Google Alerts, Yahoo Alerts, and Ubervu, I get a  daily summary of mentions of all my brand names and I frequently see an exact copy of a TundraHQ blog post that someone has ripped off, posted to their own blog or website, and called their own. I used to get upset, but now I don’t care. Here’s why:

First of all, Google, Yahoo, and Bing almost always know where the original post comes from. There are a few signals they use to determine this, but mostly it comes down to time and trust. Whenever a piece of content is added to the web, the relevant files are stamped with a time and date. Search engines can use that time and date stamp to determine which copy is first. They can also look at trust – since trusted websites rarely copy and re-publish content that doesn’t belong to them, search engines will definitely give my website the go-ahead compared to some spammy automated blog or rampant plagarist.

Secondly, I put multiple links to my own website in every blog post. I use specific anchor text and then I let my blog post go, hoping that someone will make a close copy of it and then post that copy on their own website.

The key phrase here is “close copy.” If the plagiarizer slightly edits my blog post using any number of auto-blogging tools that offer this feature, I’ll get a link from that spammer’s website back to my own. Is the link valuable? Not really. However, I think it helps me manage the variety of anchor text in my link profile.

It should also be noted that if you distribute the full text of your blog posts via RSS (and I would recommend doing so), there’s a very good chance there are dozens or hundreds of exact copies of your blog post across the ‘net. Those links, unfortunately, don’t count for much. Search engines are smart enough to filter out RSS copies…but again I think these copies might help me manage the anchor text in my link profile.

Third, I remember that not all close copies of my blog posts are spam. I think about reputable bloggers that might quote a large block of text from one of my blog posts – if they copy text that includes a link back to my site, that link(s) definitely counts. Same thing goes for people who cut and paste my blog posts into forums.

By the way, linking to my own site in every blog post is a good on-site SEO tactic and something every blogger should do.

Linking To Your Own Site In Blog Posts – Best Practices

Here are the best practices for linking to your own site in a blog post according to my own experience:

1. Put a link to your own site in the first paragraph of the post. A lot of the auto-blogs are just going to pull the first paragraph and then link to the rest of the article. SO, you want at least one self-referencing link to be as close to the beginning of your post as possible so that you get 2 links from the auto-blog spammer instead of just 1.

2.Vary the link destinations and anchor text. I think the main benefit to plagiarized copies of blog posts is that they allow me to build links with a very specific anchor text. If there’s a search term you’re trying to rank a specific page of your website for (like Internet Marketing Denver, LOL), be sure to use that search term as your anchor text.

3. Don’t duplicate links in the same post. Google only counts the first link on any page to a specific destination. If you link to the same page twice in your article, only the first link will be recorded.

4. Vary your anchor text. Using the exact same anchor text every time you link to a specific page can look spammy to the search engines. So, mix it up. If the keyword for your homepage is “Denver Internet marketing,” you can use the following anchor texts with some sort of random frequency:

  • Internet marketing Denver
  • Internet marketing in Denver
  • Denver, Colorado Internet marketing
  • Denver Internet marketing NOUN, where “NOUN” can be dude, guy, company, service, agency, etc.
  • Plural variations (if applicable)

All of these anchor text variations have the same keywords, but they’re varied enough to look more natural.

5. It should go without saying, but use full URLs in all your links, i.e. http://www.yourdomainname.com/article/ rather than just /article/.

6. Don’t put a lot of stock into this tactic. This is just one little thing you can do to boost your rankings.

7. Don’t overdue it with the links. One link per every 200 words is about right (at least on average). Some posts will have more self-referencing links, and some will have less. What you don’t want is to link every other word in your blog post. Obviously, that’s not going to help you.

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