Selling auto parts on eBay can be a good way to increase revenue. Provided you play by eBay’s rules (sell only what you have, respond to feedback, list products with lots of data and unique photos), an eBay store can help established retailers push a few more parts out the door each month.
For start-up parts retailers, eBay can be a great place to get an auto parts business rolling without a big investment. Setting up an eBay store is very inexpensive, and eBay’s fee structure is reasonable compared to other marketplaces like Amazon.
Whether you’re an auto dealership parts manager trying to unload some idle inventory on eBay, a new after-market auto accessory retailer, or an established eBay seller, it’s always helpful to know what sells on eBay. What follows is based on eBay sales analysis conducted by Spork Marketing – we offer this data with no warranty, as our goal is to portray the basic landscape.
NOTE: If you want more detailed data about what’s selling on eBay – including data on how well individual parts are selling – check out Terapeak. This tool is inexpensive and strongly recommended for anyone selling auto parts on eBay.
Top Selling eBay Parts By Category
There are three main categories of parts that tend to sell well on eBay:
- Exterior parts, like steel bumpers, upgraded or replacement grilles, side mirrors, etc. Most of these parts are replacements, but some are aftermarket upgrades.
- Wheels and tires, along with suspension parts like shocks, struts, lift its, and leveling kits.
- Lighting products, which includes headlights (replacement and aftermarket upgrades), light bulbs, tail lights, and fog lights.
These three categories have a couple of common traits. First, fitment usually isn’t a challenge. A lot of these parts are universal and/or fitment is really easy to determine. Second, it’s possible to save a substantial amount of money buying these types of parts online, and/or the local selection for these parts is often limited.
Outside of these three categories of parts, there’s solid demand for parts in these categories as well:
- A/C Compressors and A/C control systems
- Air Filters
- Alternators and Generators
- Battery Accessories (chargers, jump batteries)
- Clutch kits (replacement and upgrade)
- Crate engines
- Cylinder heads (both complete replacements and upgrades)
- Dash kits and upgrades (carbon fiber dress up parts, etc.)
- Decals, stickers, and Replacement Emblems
- Disc Brake System Parts (rotors and pads, mostly)
- EGR System Components
- Exhaust System Parts (cat-back systems and mufflers)
- Floor Mats
- Fuel Filters and Fuel Pumps
- Ignition System Parts (coils, distributors/timing kits, spark plugs and plug wires)
- Keys and Keyless entry fobs (mostly replacements)
- Manuals and Literature – Vintage stuff like old brochures, etc.
- Performance Chips and Programmers
- Seat Covers
- Shocks and Struts
None of these categories are as popular as exterior accessories, wheels and tires, or lighting, but even an unpopular category on eBay represents millions of dollars in parts revenue each year.
Finally, vintage car parts are pretty popular on eBay. If you’re in the business of selling classic car parts, eBay is probably a good place for you to list.
Tips For Selling Auto Parts On eBay
If you’re listing parts that are popular on eBay, you’re halfway there. In addition to having the right inventory, you’ll want follow these tips:
- Price your auto parts to be competitive. You can’t sell parts on eBay if you aren’t competitive. While eBay shoppers aren’t necessarily “bargain hunters,” they’re very price sensitive. An extra dollar or two can make a big difference.
- Consider your shipping costs and keep shipping rates free or as low as possible – customers review shipping charges before purchasing.
- Offer rapid customer service. eBay shoppers will shoot you a question and expect a fast answer. If you don’t respond quickly, they’ll move to the next seller.
- Communication is key. When you receive an order, let the customer know you’re processing things. When the order is placed and you have a tracking number, notify the customer ASAP. When the order arrives, make sure the customer got their part. Communicating like this is the best way to secure good feedback (well, that and selling parts as promised).
- Take excellent pictures of your products – get each one from several angles and use good lighting. If a part is used or has some wear, be honest about that and clear in the photo and description.
- Categorize your auto parts correctly for quick sales. Think about where your customer will search.
- Write excellent product descriptions, so there’s no confusion about the part your customer is buying.
- Never list items you don’t have in inventory – double-check your store and supply regularly.
- Establish a returns policy and make it obvious for customers to see.
While eBay isn’t necessarily the best option for selling auto parts online, it can be a great place to unload excess inventory, increase your total revenue, etc. We’ve also seen companies that sell inexpensive replacement parts and accessories do a substantial amount of revenue on eBay (and do so steadily).
If – after selling on eBay for a while – you decide to launch your own auto parts ecommerce website, be sure to check out our blog post about auto parts ecommerce website providers.