10 Influential Ecommerce Experts on Twitter

The eCommerce industry is constantly changing, and sometimes it’s hard to stay in the loop. Still, staying up-to-date on industry developments and changes is important to maximizing the profitability of your online business and its’ continued growth.

Of course, if you’re a client of Spork Marketing (ahem), we keep track of the latest ecommerce developments so you don’t have to. But if you’re not a client – or if you’re trying to stay on top of things on your own and don’t have enough to do already – Twitter is a great tool for staying in the loop. Here’s a list we’ve pulled together of ten influential people in the world of eCommerce that are definitely worth following. Enjoy.


@hnsha – Hiten Shah, co-founder of KISSmetrics and Crazy Egg, is a content marketing trailblazer. He seems to be ahead of the curve in eCommerce, most of the time, he is the curve. Get a look inside his process and what content he finds to be useful to other eCommerce players by following him.

@dannysullivan – Founder and Editor in Chief of Search Engine Land, Danny Sullivan is also an author of a search engine book and expert in the area. His posts focus on SEO, Google, social media, and marketing — there’s lots to be learned from someone who’s so invested in this industry.

@josh_greene – 1-800-Pack-Rat VP of marketing Josh Greene is an expert eMarketer and social media users. Josh has industry insight on market trends from his own career and is well connected to other experts. Follow him to get a detailed look at marketing and eCommerce.

@GoogleRetail – Google not only influences the internet, they control a good portion on it, so naturally, Google Retail is going to have a lot of useful tips to share. Followers get daily advice on connecting with shoppers, better running an online store, and how to better use the tools available to them.

@PracticalEcomm – This is the account for the site Practical eCommerce, an amazing source for eCommerce news and tips. Their Twitter account is full of tips on how to make your store more user friendly and how to draw in more shoppers.

@Tobi – This account is owned by Shopify CEO, Tobi Lütke, so it’s only natural that you’ll pick up some amazing tips from someone who lives and breathes this industry. On his account, you’ll find out what type of content he finds to be useful to small business owners, as well as industry news and tips.

@dharmesh – As the founder of the leading inbound marketing software HubSpot, Dharmesh Shah is a top Twitter user to follow. He regularly shares marketing advice that will benefit any eCommerce business operator.

@bkwalker – As the former analyst at Amazon and Forrester, and current strategist at Hybris and SAP, Brain Walker is full of useful eCommerce data. Follow his account for the latest industry insights, news, and tips for eCommerce controllers.

@shoporg – This Twitter page is an invaluable source for all things retail. Follow for regular updates on retail statistics and trending data.

@drewsanocki – Online retail veteran Drew Sanocki is a full-time writer on topics of digital marketing and eCommerce. He pulls his knowledge from a bank of data he gathered through creating several outsource marketing and consulting service companies.

Do you have someone you like to follow, or think we missed someone? Please share below – we’re always interested in useful ecommerce information or resources.