All auto parts ecommerce website providers are different. Each of them has pros and cons. While this post doesn’t dive into the specifics of every available platform, it does:
- List major OEM parts website providers
- List major after-market part and accessory website providers
- Give anyone thinking about buying an auto parts ecommerce website food for thought
The list below includes a link to each provider’s website as well.
OEM Parts Ecommerce Website Providers
The following companies offer ecommerce website platforms specifically designed for selling OEM replacement parts:
- RevolutionParts, with some powerful search engine optimization benefits, a clean conversion path, and a very responsive development team.
- TradeMotion offers OEM catalogs for most major automotive manufacturers, and it’s safe to say TradeMotion powers the majority of OEM parts websites online.
- Altos Digital
- WHI Nexpart
- Sky Parts
- Tradesoft, which is mostly for European parts (but which offers a US catalog)
We have worked with clients who use (or have used) most of these systems. While we make no official recommendation, we encourage everyone to start at the top of our list and work their way down.
After-Market Parts Ecommerce (B2C) Website Providers
Here’s a list of companies that offer ecommerce systems specifically for selling after-market parts and accessories to consumers:
- Web Shop Manager, with powerful fitment search functionality and ACES/PIES integration
- RPMWare, with direct data from manufacturers and ACES/PIES integration
- Parts Square, with both data and an available API
- Auto Parts Shopping Cart
- Altos Digital
- DST TurboParts
- Carts-Info.eu, which offers a Magento extension that allows for parts lookups (mostly European brands)
- Shopping Cart Elite
We have experience with most of the systems on this list. They all have their pros and cons, but the key differentiators are:
- Year-make-model search ability
- Compatibility with standard ACES/PIES data formats
- A shopping cart that converts at a decent rate
While we don’t have an official recommendation, we encourage everyone to start at the top of the list above and work towards the bottom.
Hosted/Open Source Ecommerce Platforms
Finally, here’s a list of hosted and open source systems that can be used for auto parts ecommerce. The order reflects our recommendation.
- Magento (Open Source) – While expensive to develop and maintain, Magento offers incredible levels of customization. Just beware that “free” software is often very expensive.
- Shopify (Hosted) – A lot of auto part retailers utilize Shopify. The biggest problem with this system is that it lacks a true year-make-model lookup tool…you can “rig” something up, but it’s not nearly as good as the systems you’d find with Web Shop Manager, RPM Ware, or Auto Parts Shopping Cart.
- BigCommerce (Hosted) – If you don’t need year-make-model lookup, BigCommerce is excellent.
- WooCommerce (Open Source) – While this system doesn’t scale well, it’s adequate for small ecommerce retailers selling a limited number of parts.
- Volusion (Hosted) – Similar to BigCommerce, it lacks a true year-make-model lookup. Still, we’ve seen some companies use this platform to sell parts, and it’s a decent system for non-automotive parts ecommerce.
As a general rule, we do not recommend any of these systems over systems designed specifically to sell auto parts.
Questions To Ask Your Ecommerce Parts Website Provider
Before you buy an ecommerce website, be sure to ask:
- Can I add my own data? If, for example, you’d like to sell both OEM parts and after-market parts, you’ll need to add your own part data.
- Can I customize my site’s content? Some systems offer unlimited content customization, others don’t support changes. If you can’t customize the META tags on a particular page of your website (for example), you may have problems with SEO. If you can’t add or update content on your site’s key landing pages, you may have trouble implementing conversion rate optimization, etc.
- Can I have a blog? Content marketing is a powerful tool, and success in content marketing starts with a simple and easy-to-use system for posting content to your site. Typically, this system is called a “blog,” but it can also be an articles section. If you can’t add content to your site, your content marketing options are very limited.
- Does your ecommerce system have one page checkout? While functional, a multi-page checkout process often reduces sales. One page checkout systems are best.
- What’s your average uptime for the last 3 months (with documentation)? Some auto parts ecommerce systems are plagued with technical problems, to the point where they can cause your website to go offline on a daily or weekly basis. Therefore, it’s important to ask about uptime.
- Please give me the URLs for five sites using your system. Once you’ve got this list you can a) contact each site owner/manager for a candid review of their platform and b) test the performance/function of each.
- Find sites using the same system as your own. Many ecommerce website providers put their name in the footer of all the sites they’ve created. If you figure out the website providers standard trademark message, you can search for it on Google (just be sure to search in quotes).
- Ask for live examples of features. If you’re promised a particular feature or function, ask to see a live example of it in action. Features or functions that aren’t live are often weeks or months away from production.
Finally, once you choose an ecommerce website provider or system, remember that you’re likely going to be wedded to that company or system for years. Don’t rush into a relationship with the wrong provider – take your time.
NOTE: If your company offers an ecommerce platform specifically dedicated to auto parts and you’re not listed here, please contact us and we will consider you for inclusion.