One of the keys to selling auto parts and accessories online is trust. Trust comes from a strong brand, a nice-looking website, and lots of product reviews. Most…
Read MoreDomain Name And Hosting FAQs
If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics to help you understand how…
Read MoreWhat’s A Good ROAS In Parts And Accessories Advertising?
Auto parts and accessories manufacturers and retailers that advertise need to understand return on ad spend (ROAS). In this three-minute video, Spork Marketing Founder Jason Lancaster quickly explains: The video…
Read MoreUse A Vehicle Giveaway To Market Your Store At A Fraction Of The Cost – Shared Sweeps
Few things get consumers more excited than a life-changing giveaway. Part and accessory consumers especially get excited about a chance to win a race-prepped Porsche, a collectible modern classic, a…
Read MorePart And Accessory Retailers Should Always Charge For Returns
Every once in a while, a parts or accessories ecommerce company will toy with the idea of offering free returns. The story goes something like this: Of course, free returns…
Read MoreIs SEMA Worth It? What About AAPEX?
If you work in the parts and accessories industry, you probably have mixed feelings about SEMA and AAPEX. Either: At Spork, we have nothing but love for the SEMA and…
Read MoreThe Holiday Selling Season Starts In August Now?
According to a Gallup poll, 41% of adults in the United States are starting their holiday shopping this year before November…
Read MorePerformance-Based Marketing Is Bad For Clients
A recent article from the Think With Google marketing blog included a baffling statistic: 41% of agencies now use a performance-based compensation model. This is incredible, as performance-based fee arrangements…
Read MoreConvermax: The Fitment Search Solution For Shopify, BigCommerce, And More
Today, we are speaking with Alex Sherbachev, Founder and CEO of Convermax. Convermax offers on-site search solutions – including Year-Make-Model Fitment Search tools – for several ecommerce platforms: Convermax’s year-make-model…
Read MoreUnderstanding ACES/PIES Data Standards
We don’t say it often enough here at Spork, but if you’re in the business of selling parts and accessories online, you’re in the data business. Data – specifically catalog…
Read MoreAmazon Seller Scam Alert: Beware Of Account Takeovers
If you’re selling parts or accessories on Amazon, you need to be aware of an account takeover scam that has cost thousands of sellers massive amounts of money. The risk…
Read MoreParts Ecommerce In 2023: What Will Change And What Will Stay The Same?
It’s that time of year when everyone makes predictions about the next year. In this post, we’ll tell you what we expect to change, what won’t change, and why. The…
Read MoreRYZEO: A Product Recommendation Solution For Parts Ecommerce – Insider Interview Series
We’ve recently spoken with an ecommerce solution leader about how personalizaton could benefit online auto and accessories sellers. We interview Russell Miller, COO of Ryzeo, who shares the company’s recommended…
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