Domain Name And Hosting FAQs

By Jason Lancaster

If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics to help you…

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What’s A Good ROAS In Parts And Accessories Advertising?

By Jason Lancaster

Auto parts and accessories manufacturers and retailers that advertise need to understand return on ad spend (ROAS). In this three-minute video, Spork Marketing Founder Jason Lancaster quickly explains: The video…

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photo of Craig Martens of Shared Sweeps

Use A Vehicle Giveaway To Market Your Store At A Fraction Of The Cost – Shared Sweeps

By Jason Lancaster

Few things get consumers more excited than a life-changing giveaway. Part and accessory consumers especially get excited about a chance to win a race-prepped Porsche, a collectible modern classic, a…

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Part And Accessory Retailers Should Always Charge For Returns

By Jason Lancaster

Every once in a while, a parts or accessories ecommerce company will toy with the idea of offering free returns. The story goes something like this: Of course, free returns…

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Sno-Gremlim show car at SEMA 2021

Is SEMA Worth It? What About AAPEX?

By Jason Lancaster

If you work in the parts and accessories industry, you probably have mixed feelings about SEMA and AAPEX. Either: At Spork, we have nothing but love for the SEMA and…

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The Holiday Selling Season Starts In August Now?

By Jason Lancaster

According to a Gallup poll, 41% of adults in the United States are starting their holiday shopping this year before November…

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Performance based marketing is a bad deal.

Performance-Based Marketing Is Bad For Clients

By Jason Lancaster

A recent article from the Think With Google marketing blog included a baffling statistic: 41% of agencies now use a performance-based compensation model. This is incredible, as performance-based fee arrangements…

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Convermax: The Fitment Search Solution For Shopify, BigCommerce, And More

By Jason Lancaster

Today, we are speaking with Alex Sherbachev, Founder and CEO of Convermax. Convermax offers on-site search solutions – including Year-Make-Model Fitment Search tools – for several ecommerce platforms: Convermax’s year-make-model…

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Understanding ACES/PIES Data Standards

By Jason Lancaster

We don’t say it often enough here at Spork, but if you’re in the business of selling parts and accessories online, you’re in the data business. Data – specifically catalog…

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Amazon Seller Scam Alert: Beware Of Account Takeovers

By Jason Lancaster

If you’re selling parts or accessories on Amazon, you need to be aware of an account takeover scam that has cost thousands of sellers massive amounts of money. The risk…

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2023 auto parts ecommerce changes

Parts Ecommerce In 2023: What Will Change And What Will Stay The Same?

By Jason Lancaster

It’s that time of year when everyone makes predictions about the next year. In this post, we’ll tell you what we expect to change, what won’t change, and why. The…

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RYZEO: A Product Recommendation Solution For Parts Ecommerce – Insider Interview Series

By Jason Lancaster

We’ve recently spoken with an ecommerce solution leader about how personalizaton could benefit online auto and accessories sellers. We interview Russell Miller, COO of Ryzeo, who shares the company’s recommended…

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Shopify vs. BigCommerce vs. WooCommerce – Which Is Best For Parts And Accessories Ecommerce?

By Jason Lancaster

Shopify, BigCommerce, and WooCommerce all have their own claim to fame: When it comes to selling parts and accessories online, all three of these platforms have their strengths and weaknesses.…

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